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Saturday, October 1, 2022

To get big Twitch payouts, you have to be among the top 0.01% of streamers

xQc is the highest individual earner of direct Twitch revenue, according to unverified data. (Photo: xQc on Twitter) (Image credit: xQc)

Some of Twitch’s internal records are now public knowledge following a major data breach and the online distribution of documents that, among other things, appear to reveal how much money top streamers earned directly from Twitch streaming over the past two years. 

The numbers have not been disputed for the most part, but they don’t necessarily reflect each streamer’s actual total income. From what we’ve heard and our knowledge of Twitch, the unconfirmed figures represent each streamer’s cut of revenue earned from channel subscriptions, in-stream ads, Bits (one-cent tokens viewers can tip streamers with), and possibly Twitch’s built-in “Bounty” system, which connects streamers with sponsorship opportunities. Those are just some of the many ways streamers make money. They can also negotiate their own sponsorships, sell merch, use affiliate links, and so on. This leaked ranking of the top Twitch earners shouldn’t be treated as definitive, then.

You’d need to be in the top 0.015% of all streamers to make the median US household income from direct Twitch streaming revenue.


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