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Samsung Galaxy S22 launch — here’s how Samsung can make its new phones stand out from the crowd

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Samsung has set a date for its next Galaxy Unpacked event. Now the only task remaining for the phone maker is to get people excited about the new Galaxy S22 lineup that’s expected to be the main focus of the February 9 product launch.

It’s a tougher task than you might think. After all, many of the details about the phone have already leaked to the point where most of us could probably paint a detailed picture of the Galaxy S22 even though we’re still more than a week away from Samsung officially revealing specs, features and pricing.

There’s also the little matter of the smartphone market becoming ever more mature and the flagship products a little bit more predictable than they were a decade ago. The Galaxy S22 will be the 13th generation of Samsung’s flagship phone — coming up with surprises at this point is a tall order.

The alleged Galaxy S22 and Galaxy S22 Plus colors (Image credit: Evan Blass)

“Smartphones are mature technology, so most phone updates are iterative,” said Avi Greengart, lead analyst for Techsponential. “However, people use their phones more than ever before, so cumulative iterative updates are quite meaningful.”


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