Larry David made his commercial debut in a Super Bowl ad for FTX Trading Limited. The comedian and creator of Seinfeld and Curb Your Enthusiasm is what the company calls an anti-sponsor, as David brings his own skepticism about crypto into the various characters he plays in the video above.
The spot was directed by David’s longtime creative partner on both Seinfeld and Curb Your Enthusiasm, Jeff Schaffer.
“Larry’s had endless ad suitors over the years, from beer brands to toilets,” said Schaffer in a statement. “When we’d get concept materials, we’d say: ‘Oh, it could be fun if we bent it this way.’ This was the first idea we’ve ever seen, where we were like: ‘Oh, it’s perfect.’”
He continued, “Every invention has its skeptics and Larry is the proud voice of those people.”
Watch the ad in full above.