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Monday, August 8, 2022

Is Peloton about to be bought by Amazon?

Peloton – one of the biggest players in the booming indoor training market – appears to be attracting interest from potential buyers, including Amazon and Nike, according to reports from the Wall Street Journal and the Financial Times.

The market for indoor cycling, and associated apps, ballooned during Covid lockdowns – but has been volatile. Although peaking at a $50bn valuation, Peloton’s fortunes have been spiky, and the share price has dropped considerably since those heights.


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