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Monday, August 15, 2022

Big Moves In the Game Industry: Could Amazon and Sony Join forces?

Game publisher Activision Blizzard’s  (ATVI) – Get Activision Blizzard, Inc. Report acquisition by Microsoft  (MSFT) – Get Microsoft Corporation Report was the largest transaction in tech history. Microsoft paid $68.7 billion paid in cash for the gaming giant, whose shares had been hammered over the previous six months (Activision had faced a slew of issues, including reports of mismanaged harassment allegations, worker walk-outs, and several delays in key game releases). According to Business Standard, once the deal is closed, Microsoft’s share of the gaming market will increase from 6.5% (as of 2020) to 10.7%.

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